Social Animal: A Story of How Success Happens
David Brooks weaves a vast array of new research into the lives of two fictional characters, revealing a fundamental new understanding of human nature. He outlines a new definition of success, highlighting what economists call non-cognitive skills - those hidden qualities that can't be easily measured, but which lead to happiness and fulfilment.
"Brooks gets inside the head, explains how the brain works... it's like frieze-framing a novel and discussing the motivation of the characters. It's fascinating..." The Evening Standard "The book everyone's talking about" The Guardian "A fascinating study of the unconscious mind and its impact on our lives" The Economist "At Westminster they should be listening hard" The Times
David Brooks has millions of readers worldwide from his New York Times column. His influence has only grown since the publication of his book Bobos In Paradise. In a recent profile, New York magazine called him "the essential columnist of our time". He lives with his family in Washington DC.